Game developers often give players the chance to purchase special abilities, avatar items, and even extra content in exchange for Robux. These in-experience purchases are a great way for developers to earn Robux and for players to get fun bonuses they wouldn’t have otherwise. Highly successful developers may even earn enough Robux to meet the requirements to exchange those earned Robux for real life money. The process of earning real money from games and products you’ve created is called monetization.
Earning Robux Outside Making Games
While this tutorial covers making Robux specifically from games you create, there are other ways of earning Robux, like creating avatar clothing, or charging to play your game with Paid Access. To find other techniques, check out the Monetization section.
The Process of Monetization
Much like selling items in a real life shop, there are different phases developers go through in order to sell customers items in a game. Developers need to decide what to sell, attract buyers, and be able to handle transactions.
Designing a Fun Game
First, it’s important to come up with a game idea that people will want to play and come back to. Players that keep coming back to a game are more likely to spend Robux on in-game purchases.
Planning to Monetize
As you design your game, plan your monetization strategy. Think about where you can include monetization techniques that feel natural and not intrusive to gameplay. Keep in mind that every game is unique so don’t just copy another’s techniques. Common ways to monetize might include selling:
- In-game currency so players can buy furniture for a house.
- Skins to customize characters in a competitive action game.
- Starter packs that include a mix of in-game currency and items.
By planning a monetization strategy early in developing your game, in-game purchases will feel more naturally included rather than an afterthought. Have a diverse strategy will help you earn more by ensuring every player can find something they want and at a price they feel comfortable playing.
Implementing a Monetization Strategy
After you decide on your game’s monetization techniques, they can be created and sold in-game using Roblox marketplace services. These services handle the transactions for you.
Converting Robux using the Developer Exchange
You can use your earned Robux in other games, to purchase catalog items, or you can eventually cash out for real world money using the Developer Exchange Program.
In order to cash out, you must have an active Roblox Premium membership, be at least 13, and have acquired at least 100,000 Earned Robux. To see the full set of guidelines, visit the Developer Exchange FAQs.
Updating your Strategy Over Time
After launching a game, successful developers continue improving and updating their monetization strategy to keep players excited and investing Robux into their game. Top earning developers add new content, have seasonal events, and hold sales. Developers also adjust prices of in-game purchases so everyone can afford to buy something.
Types of In-Game Purchases
The majority of monetization in Roblox happens in two types of transactions: one time purchases and repeatable purchases. Unlike other platforms where often need to create a lot of complex code to handle transactions, Roblox handles the transactions for you using marketplace services. This allows you to quickly set up new in-game purchases.
While Roblox offers many tools for free, it does charge a small Marketplace Fee whenever a marketplace service is used. This helps Roblox continue to provide new features and keep online servers for your games running.
One Time Purchases
Items that can be purchased only once and are permanently owned by the player, like avatar items or access to new areas of a game, are handled with the game pass marketplace service.
Repeatable purchases are when a user can purchase the same item more than once, such as buying an in-game currency or temporary speed boosts. In Roblox, repeatable purchases are handled by the developer product marketplace service.
Being an Ethical Entrepreneur
In-game purchases can be beneficial for both the player and developer, but only if these purchases are designed with the player’s best interests in mind. If a player views a game as pay-to-win or buys a buggy in-game purchase, you’ll lose that player’s trust.
When in-app purchases are fun and fair, a player can trust a developer, invest time into a game, and feel comfortable making purchases. Having a long term, trusting relationship with a player is one of the best ways to ensure players continue investing Robux in a game.
To make sure that players feel that your game is fun and fair, follow these three principles whenever monetizing a game.
Respect Your Players
As players spend more time in your game, they often become invested not only in the gameplay but with the community around it. If developers try to take advantage of players, like forcing them to pay Robux to respawn, players will be resentful and leave. The will also often share their bad experiences with the community.
Be respectful of your players and don’t take advantage of them. Instead, find ways to enhance their time spent in your game, like opportunities to customize their avatar or access to more challenging areas.
Don’t Create Pay to Win Scenarios
Players should want to make in-game purchases, not need to, in order to have fun. If players can spend money to gain unfair advantages over other players, the community will become upset and fewer people will play.
When monetizing a game, the easiest purchases to add are often cosmetic, such as special effects, avatar items, and other things that don’t directly affect gameplay.
Sell Convenience, Not Power
Instead of selling purchases that give players an advantage over others, you can sell convenience instead. Convenience is anything that saves time for a player and isn’t needed to be successful in-game.
For example, in Meep City by alexnewtron, players make in-game purchases with coins, a resource earned by playing mini-games. Some players may find it convenient to buy coins instead of playing games. Because all players have the same ability to earn coins and in-game cosmetic purchases don’t impact others, these in-game purchases are fair to everyone.
Provide Good Content
Players should never regret making an in-game purchases. Whenever selling an item, make sure that content is clearly described, and well-tested.
- Provide clear images and item descriptions that accurately informs players what they are purchasing.
- Test items thoroughly for bugs and make sure they work as players expect.
Extra Resources on Monetization
There are many other resources to help you learn more about monetization on Roblox
- RDC 2018 Monetization Panel
- Monetization tutorials on the Developer Hub
- Tips on Monetizing Your Game from Roblox Developer AlgyLacey
- [Youtube] Game Developers Conference - How to Design In-Game Purchases with Ethan Levy
These documents (excluding developer provided screenshots) are licensed by Roblox Corporation under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. Roblox, Powering Imagination, and Robux are trademarks of Roblox Corporation, registered in the United States and other countries.